Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.
Brand Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Content Curation Objectives, 2011 & 2012 [CHART]Rate this post via emarketer.com These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated […]
Attitudes Toward Store Brands [CHART]Rate this post via marketingcharts.com A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand differentiators, finds Ipsos in May 2012 survey results. For example, while a somewhat unsurprising 9 in […]
Price & Brand Experience Influence Purchase Decisions [CHART]Rate this post via imediaconnection.com When consumers were asked to rank factors that influence purchase decisions, they were driven by price and their experience with a brand over all else. PwC notes that long-term relationships were formed by friendly, helpful service and the people behind it. This can […]
Top Online Agency Services [CHART]Rate this post via marketingcharts.com 83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is closely followed by the proportion who currently offer brand marketing, email marketing, […]