e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.Read More
There’s been plenty of research indicating that people value informative brand content. 9 in 10 consumers surveyed for the report agree that brands should provide value-added information to their customers.Read More
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.Read More
But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.Read More