Higher response and engagement rates are the No. 1 reason to use personalized content.
Brand Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
This infographic illustrates six dynamics of the psychology of social commerce.
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Through the course of 2015, domain options will grow exponentially. More than 1,300 new domains are being phased in.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Instagram presents brands with an audience that’s enthusiastic about engagement.