More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Brand Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.