e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.Read More
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.Read More
There’s been plenty of research indicating that people value informative brand content. 9 in 10 consumers surveyed for the report agree that brands should provide value-added information to their customers.Read More