Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Brand Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.