In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.
Brand Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
This infographic from FreeLogoServices illustrates 23 elements that contribute to branding success.
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.