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You are here: Home / Archives for Brand Loyalty

Emotions With The Greatest Correlation To Brand Loyalty [CHART]

Emotions With The Greatest Correlation To Brand Loyalty [CHART]

But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.

March 7, 2018 By David Erickson
Filed Under: Consumer Behavior Tagged With: Brand Loyalty, Brand Marketing, Brand Values, Chart, Consumer Attitudes, Statistics, Trust

Design’s Effect On Marketing [CHART]

Design’s Effect On Marketing [CHART]

Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.

April 10, 2017 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Web Development Tagged With: Brand Loyalty, Brand Marketing, Branding, Chart, Consumer Attitudes, Design, Mobile Web, Statistics, Web Design

The Benefits Of Marketing Personalization, June 2015 [CHART]

The Benefits Of Marketing Personalization, June 2015 [CHART]

Higher response and engagement rates are the No. 1 reason to use personalized content.

August 28, 2015 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior Tagged With: Brand Loyalty, Brand Marketing, Branding, Chart, Engagement, Personalization, Statistics, Word Of Mouth

Brand Loyalty By Gender, December 2014 [CHART]

Brand Loyalty By Gender, December 2014 [CHART]

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

December 30, 2014 By David Erickson
Filed Under: Consumer Behavior, Demographics, Mobile Marketing Tagged With: Apparel Marketing, Automotive Marketing, Beauty Marketing, Behavior, Brand Loyalty, Brand Marketing, Chart, Consumer Attitudes, Consumer Electronics Marketing, CPG Marketing, Financial Services Marketing, Gender, Home Care Marketing, Hotel Marketing, Men, Personal Care Marketing, Smart Phones, Statistics, Telecommunications Marketing, Travel Marketing, Women

Reasons People Become Loyal To Brands, November 2014 [CHART]

Reasons People Become Loyal To Brands, November 2014 [CHART]

Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.

December 26, 2014 By David Erickson
Filed Under: Advertising, Consumer Behavior Tagged With: Brand Loyalty, Brand Marketing, Chart, Statistics

Consumers’ Definitions Of Company Loyalty, September 2014 [CHART]

Consumers’ Definitions Of Company Loyalty, September 2014 [CHART]

The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.

October 10, 2014 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Brand Loyalty, Chart, Consumer Attitudes, Consumer Loyalty Definition, Facebook, Loyalty, Statistics, Twitter, Word Of Mouth

Marketers’ Most Popular Online Metrics, August 2014 [CHART]

Marketers’ Most Popular Online Metrics, August 2014 [CHART]

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

September 10, 2014 By David Erickson
Filed Under: Advertising, Analytics, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Brand Loyalty, Brand Marketing, Chart, Conversions, Cost Per Lead, Cost-Per Click, Customer Acquisition, Engagement, Metrics, Mobile Apps, Retail Marketing, Search Engine Optimization, Statistics, Website Marketing, Word Of Mouth

Consumers’ Attitudes Toward Brand Loyalty, May 2014 [TABLE]

Consumers’ Attitudes Toward Brand Loyalty, May 2014 [TABLE]

Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.

May 26, 2014 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior Tagged With: Beverage Marketing, Brand Loyalty, Consumer Attitudes, Customer Service, Food Marketing, Mobile Behavior, Statistics, Table, Text Messaging, Website Marketing

Elements Of Brand Loyalty, April 2013 [TABLE]

Elements Of Brand Loyalty, April 2013 [TABLE]

Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.

April 17, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior Tagged With: Brand Loyalty, Brand Marketing, Customer Attitudes, Customer Service, Statistics, Table, Text Message Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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