![Emotions With The Greatest Correlation To Brand Loyalty [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/Emotions-WIth-Greatest-Correlation-To-Brand-Loyalty-150x150.png)
But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.
Design’s Effect On Marketing [CHART]
![Design’s Effect On Marketing [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Design-Effect-On-Marketing-150x150.png)
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
The Benefits Of Marketing Personalization, June 2015 [CHART]
![The Benefits Of Marketing Personalization, June 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/08/195098-150x150.gif)
Higher response and engagement rates are the No. 1 reason to use personalized content.
Brand Loyalty By Gender, December 2014 [CHART]
![Brand Loyalty By Gender, December 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/IpsosFleishmanHearst-US-Brand-Loyalty-by-Category-Gender-Dec2014-150x150.png)
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Reasons People Become Loyal To Brands, November 2014 [CHART]
![Reasons People Become Loyal To Brands, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/SAP-US-Consumers-Brand-Loyalty-Drivers-Nov2014-150x150.png)
Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.
Consumers’ Definitions Of Company Loyalty, September 2014 [CHART]
![Consumers’ Definitions Of Company Loyalty, September 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/10/Epsilon-Consumer-Actions-That-Define-Loyalty-Sept2014-150x150.png)
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.
Marketers’ Most Popular Online Metrics, August 2014 [CHART]
![Marketers’ Most Popular Online Metrics, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/09/CMOCouncil-Marketers-Common-Digital-Metrics-Aug2014-150x150.png)
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Consumers’ Attitudes Toward Brand Loyalty, May 2014 [TABLE]
![Consumers’ Attitudes Toward Brand Loyalty, May 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/05/ClickFox-Consumer-Attitudes-Brand-Loyalty-May2014-150x150.png)
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.
Elements Of Brand Loyalty, April 2013 [TABLE]
![Elements Of Brand Loyalty, April 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/04/ClickFox-Brand-Loyalty-Apr2013-150x150.png)
Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.