This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.