Brand Loyalty
Marketing Success Metrics [CHART]
When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MoreBrand Loyalty By Generation [CHART]
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Read MoreEmotions With The Greatest Correlation To Brand Loyalty [CHART]
But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.
Read MoreDesign’s Effect On Marketing [CHART]
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
Read MoreThe Benefits Of Marketing Personalization, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Read MoreBrand Loyalty By Gender, December 2014 [CHART]
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Read MoreReasons People Become Loyal To Brands, November 2014 [CHART]
Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.
Read MoreConsumers’ Definitions Of Company Loyalty, September 2014 [CHART]
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.
Read MoreMarketers’ Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
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