But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.
Design’s Effect On Marketing [CHART]
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
The Benefits Of Marketing Personalization, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Brand Loyalty By Gender, December 2014 [CHART]
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Reasons People Become Loyal To Brands, November 2014 [CHART]
Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.
Consumers’ Definitions Of Company Loyalty, September 2014 [CHART]
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.
Marketers’ Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Consumers’ Attitudes Toward Brand Loyalty, May 2014 [TABLE]
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.
Elements Of Brand Loyalty, April 2013 [TABLE]
Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.