Posts Tagged ‘Brand Lift’
Brand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]
The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.
Read MoreKey Performance Indicators For Native Video Ads, December 2012 [CHART]
The most common primary key performance indicators were brand lift, sharing and cost efficiency.
Read MoreMost Successful Brand Video Metrics, 2011 & 2012 [CHART]
Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).
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