60% of marketing executives expected to increase sales through their mobile efforts, indicating that direct-response campaigns may continue to dominate.
Most content marketing aims to drive pre- and post-sales activity.
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.
35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.
Content Curation Objectives, 2011 & 2012 [CHART]Rate this post via emarketer.com These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated […]
How Multiscreen Consumers Learn Of New Products & Services [CHART]Rate this post via marketingcharts.com Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as their primary way […]