This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.
The most important objective for mobile marketing is to improve customer engagement.
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.