This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
74% were not familiar with the campaign supporting AdChoices brand awareness.
Customer engagement is one of the key reasons large advertisers buy mobile ads.
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.