More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
74% were not familiar with the campaign supporting AdChoices brand awareness.
Customer engagement is one of the key reasons large advertisers buy mobile ads.
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.