US consumers spend an average of 35 hours per week watching live and timeshifted television.
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.
Of the 12 consumer electronics devices identified, 9 see penetration rates of 67% or higher among Super Tech Adopters.
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.
Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.
Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.
The poll found that four devices topped the list of consumer electronics that respondents planned to purchase over the next 12 months—smart phones, PCs, HDTVs and tablets.
A nearly equal percentage of respondents expected to increase their connected TV viewing on consoles, Blu-ray players and internet video devices.
TVs connected to the internet either directly or through an external device are expected to reach 42% of US households by the end of next year.
Rate this post via emarketer.com According to Screen Digest’s analysis, US audience members consumed 1.4 billion units of online movies in 2011. That is expected to reach 3.4 billion units in 2012. Views of physical movie discs, including retail sales and rentals of VHS, DVD and Blu-ray discs, will drop from 2.6 billion units in […]