Blogging

e-Strategy Trends’ continually updated collection of blogging trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Commonly Used Social Media Tools [CHART]

via marketingcharts.com Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook is about 12% more popular than its closest…

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Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]

via marketingcharts.com YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and LinkedIn (66%). Younger…

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Top Online Agency Services [CHART]

via marketingcharts.com 83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is closely followed by the proportion who currently offer brand marketing, email marketing, and web design services (all at 81%),…

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