e-Strategy Trends’ continually updated collection of blogging trends and statistics for marketing, public relations, advertising and strategic communications professionals.
via marketingcharts.com American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success…Read More
via emarketer.com A March survey of US mom internet users by Totsy verified BabyCenter’s conclusions. While product reviews had the greatest effect on purchase decisions for about half of moms polled, nearly 21% of moms said that friends’ opinions online contributed most to their decisions, along with 11.5% who said that general media buzz figured…Read More
via emarketer.com In a Q4 2011 survey of worldwide online consumers, Oracle found that online users valued having a number of pathways to customer service support, including through social media, click-to-call services and instant messaging. Given Facebook’s dominance of the social media landscape, it should surprise no one that 46% of those polled anticipated that…Read More
via marketingcharts.com adobe-top-intended-social-media-strategies-june2012.jpgMost digital marketers are looking to focus their social media strategies this year on leveraging the power of social sharing, according to an Adobe survey released in May 2012. Asked their top 3 strategies and tactics for the coming year, 79% of respondents said they would focus on social sharing (such as Facebook,…Read More
via emarketer.com Common social media activities, however, may be surprising to people not familiar with the South Korean market. KISA found that 84% of social media users read or kept a blog, 74.6% participated in online communities (often organized by topics such as food, fashion and gaming) and 68.3% maintained a unique site called a…Read More
via emarketer.com As they worked to include a growing number of mainstream and niche digital tactics in their campaigns, marketers also focused on improving their organic search presence. The most popular method was to add Facebook and Twitter sharing buttons to sites, with just over two-thirds of respondents having used this approach. In addition, almost…Read More