Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
More than half of US bloggers publish blog posts at least weekly.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.