Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.