Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Most Helpful Content For B2B Executives, October 2014 [CHART]

Chart - Most Helpful Content For B2B Executives

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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US Teens’ Preferred Social Networks, October 2014 [CHART]

Chart - US Teens

Teens continue to gravitate to Instagram and away from Facebook.

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How To Use Social Media For Events [INFOGRAPHIC]

Infographic - How To Use Social Media For Events

This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.

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B2B Buyers’ Online Research By Channel, October 2014 [CHART]

Chart - B2B Buyers

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

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Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

Chart - Most Effective B2B Content Marketing Tactics

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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