LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
More than 7 in 10 US SMBs are buying some type of digital services today.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
More than seven in 10 women said they shared online videos on Facebook.
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Relevant content creation is by far the most effective SEO tactic.
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.