Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

Table - Top Nonprofit Content Marketing Tactics

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

Chart - Top Social Channels Adopted By B2C Brands

B2C brands are active on an average of 7.5 social platforms of 17 examined.

Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

Table - Top Ad Channels For Reaching Upscale Americans

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

Most Helpful Content For B2B Executives, October 2014 [CHART]

Chart - Most Helpful Content For B2B Executives

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

US Teens’ Preferred Social Networks, October 2014 [CHART]

Chart - US Teens

Teens continue to gravitate to Instagram and away from Facebook.

How To Use Social Media For Events [INFOGRAPHIC]

Infographic - How To Use Social Media For Events

This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.

B2B Buyers’ Online Research By Channel, October 2014 [CHART]

Chart - B2B Buyers

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.