Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
This infographic from WordPress SEO plugin Yoast illustrates the elements of WordPress themes.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Companies’ top content marketing priority this is growing their SEO/organic presence.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.