Google was the top overall traffic referrer for the year, and owned a 36.82 percent share of visits during the second half of 2017.
This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.
Nearly all US bloggers promoted their blog posts on social media.
While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).