Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.
Google was the top overall traffic referrer for the year, and owned a 36.82 percent share of visits during the second half of 2017.
This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.
Nearly all US bloggers promoted their blog posts on social media.
While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).