Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
Nearly seven in 10 respondents who owned cryptocurrency said they plan to increase their investment in the next 12 months.
A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
This video infographic shows the full history of token sales (aka initial coin offerings), from the early days of 2014 to their meteoric rise in 2017.