Brands are failing to keep pace with consumers’ growing expectations.
While Android remained the most-used platform, iOS was expected to see a big jump in app development.
The number of UK smart phone users who own and use an Android phone at least monthly is expected to total 18.3 million this year.
Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.
Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.
Quiznos, with its score of 57% trails Subway (93%) in the quick-service restaurant category by a significant margin.
Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share.
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone.