This infographic by Prestige Marketing illustrates some trends in social search.
Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources.
Chinese search engine Baidu’s share of global paid search clicks continues to grow.
54% of respondents found websites through natural search results in 2012, up from 50% in 2011.
Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Google’s share of net US search ad revenues is expected to reach 73.7% this year, up from 72.8% in 2012.
More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.
On desktops, Google captured more than four-fifths of search spending in the last quarter measured.
Mobile activity on Google far outpaced Yahoo and Bing.