Search engine traffic from mobile devices on Yahoo has caught up to that on desktop in North America.
Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014.
More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.
Google accounted for a whopping 93% of online and mobile web organic search traffic worldwide, leaving Bing and Yahoo to account for a mere 6% combined.
Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period.
Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of 80 (on a 100-point scale).
Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit.
Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.
Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period.
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI.