This heatmap tracks what viewers of this German billboard focus on.
US Political Ad Spending By Media, 2008 & 2012 [CHART]Rate this post via emarketer.com Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total […]
Ad Agency Use Of Traditional Media [CHART]Rate this post via marketingcharts.com Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top advertising choice for 54% of the respondents (the highest proportion […]