Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
Marketers need to understand who their audiences’ influencers are, as this is the top factor preventing them from better knowing their audiences.
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.