Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
Marketers need to understand who their audiences’ influencers are, as this is the top factor preventing them from better knowing their audiences.
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
Nearly half of execs whose companies had made more data available agreed that collaboration across business units and departments had increased.
About two-thirds of executives agreed that some departments in their organizations had much better access to data than others.
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.