Marketers need to understand who their audiences’ influencers are, as this is the top factor preventing them from better knowing their audiences.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
Nearly half of execs whose companies had made more data available agreed that collaboration across business units and departments had increased.
About two-thirds of executives agreed that some departments in their organizations had much better access to data than others.
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Experian finds that US companies believe that 32% of their data, on average, is inaccurate, up from 25% a year ago.
Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.
89% of executives told Accenture they thought big data would ‘revolutionize the way we do business’ as much as the advent of the internet had done.