More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
Though 60% of agency marketers and 59% of media respondents said they were confident in their company’s use of big data, a significant amount were still not.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development.
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.