Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Though 60% of agency marketers and 59% of media respondents said they were confident in their company’s use of big data, a significant amount were still not.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development.
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.