Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
Marketers need to understand who their audiences’ influencers are, as this is the top factor preventing them from better knowing their audiences.
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
Nearly half of execs whose companies had made more data available agreed that collaboration across business units and departments had increased.