Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development.
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.