e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.Read More
via emarketer.com In terms of applying data to advertising spending, 33Across found that 70% of respondents were concerned with making sense of all the data. Moreover, 73% were concerned with integrating data in a cross-channel fashion, and perhaps most significantly, a considerable 91% were concerned with driving ROI from Big Data. Read the rest at…Read More
via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. That’s contrasted with 72% of automotive and 70% of financial services companies that strongly…Read More
via emarketer.com Some industries seem to be faring better in terms of data management than others. According to Capgemini’s survey, 76% of energy and natural resources executives believed their company was data driven, as did 75% of healthcare, pharma and biotech executives, and 73% of financial services executives. Read the rest at eMarketer. Rate this…Read More