Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
Only 17% of North American retail executives were unaware of the concept of Big Data.
42% of businesses are unfamiliar with big data analytics.
Only half of sales executives are aware of big data, and just 16.5% of those say that their company has a big data strategy that impacts sales.
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
DOMO created this infographic to illustrate how much data is created every minute.
Marketers’ Concerns About Using Big Data [CHART]Rate this post via emarketer.com In terms of applying data to advertising spending, 33Across found that 70% of respondents were concerned with making sense of all the data. Moreover, 73% were concerned with integrating data in a cross-channel fashion, and perhaps most significantly, a considerable 91% were concerned with […]
Marketers Who Believe Data Access/Use Is Very Important To Ad Spending [CHART]Rate this post via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. […]
Executives Who Consider Their Company “Data-Driven” By Industry [CHART]Rate this post via emarketer.com Some industries seem to be faring better in terms of data management than others. According to Capgemini’s survey, 76% of energy and natural resources executives believed their company was data driven, as did 75% of healthcare, pharma and biotech executives, and 73% […]
Corporate Digital Business Priorities [CHART]Rate this post via marketingcharts.com Key trends in digital business are appearing on C-suite executives’ corporate agendas, finds McKinsey & Company in survey results released in May 2012. 52% of the almost 1,500 executives surveyed said that digital marketing and social tools are at least a top 10 corporate priority, including […]