Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations.
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.
Only 17% of North American retail executives were unaware of the concept of Big Data.
42% of businesses are unfamiliar with big data analytics.
Only half of sales executives are aware of big data, and just 16.5% of those say that their company has a big data strategy that impacts sales.
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
DOMO created this infographic to illustrate how much data is created every minute.