83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Nearly half of IT and business professionals reported that as their primary goal for Big Data this year.
2.8 zettabytes (ZB) of data will be created and replicated in 2012 but just 3% of it is tagged and only 0.5% is analyzed.
Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.
With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations.
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.