71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
Six out of 10 marketers worldwide viewed Big Data as both an obstacle and an opportunity.
Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.
Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.
68% of marketers worldwide said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending.
Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).
Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).
4 in 10 marketers report that their company has a specific strategy for handling the challenges of big data.
The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.
A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.