Big Data Statistics & Trends

e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.

B2B & B2C Customer Data Integration [TABLE]

Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.

Top Marketing Data Challenges [CHART]

Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.

Top Technologies For Improving The Customer Experience [CHART]

A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.

General Data Protection Regulation Concerns [CHART]

The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.