The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
Marketers are in the process of implementing personalization strategies at their organizations.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Though 60% of agency marketers and 59% of media respondents said they were confident in their company’s use of big data, a significant amount were still not.