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Home » Big Data Statistics & Trends [FEED]

Big Data Statistics & Trends

e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.

Marketing Data & Creativity Integrators [CHART]

Chart: Marketing Data Creative Integrators

Creativity and data analysis are often viewed as separate efforts. But senior marketers who unite data and creativity – dubbed “integrators” – enjoy above-average revenue growth rates.

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November 20, 2018 By David Erickson Leave a Comment
Filed Under: Analytics Tagged With: A/B Testing, Artificial Intelligence, Big Data, Chart, Customer Journey, Statistics

Storytelling In Marketing [INFOGRAPHIC]

Infographic: Storytelling In Marketing

This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.

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November 10, 2018 By David Erickson Leave a Comment
Filed Under: Advertising, Consumer Behavior, Print Advertising, Social Media Marketing, Television Advertising, Visual Communications Tagged With: Big Data, Brand Marketing, Branding, Character Marketing, Consumer Psychology, CPG Marketing, Customer Loyalty, ebay, Food Marketing, Infographic, Podcasting, Statistics, Storytelling, White Paper Marketing

Shelf-Life Of Advertising Marketing Data [CHART]

Chart: Shelf-Life of Advertising Marketing Data

While carrying out ad campaigns, marketers and their vendors often collect demographic, behavioral, location and purchase data about the users they serve ads to. This data can be reused by marketers to retarget ads and inform the key performance indicators they choose for ensuing campaigns.

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October 31, 2018 By David Erickson Leave a Comment
Filed Under: Advertising Tagged With: Advertising Analytics, Big Data, Chart, Marketing Analytics, Statistics

B2B & B2C Customer Data Integration [TABLE]

Table: B2B & B2C Customer Data Integration

Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.

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October 17, 2018 By David Erickson Leave a Comment
Filed Under: Advertising, Analytics, B2B Marketing, Consumer Behavior, Consumer Spending, Demographics, eCommerce, Email Marketing, Mobile Behavior, Online Behavior Tagged With: B2C Marketing, Big Data, CRM, Customer Data Platforms, Customer Service, Data Management Platforms, Persona Marketing, Statistics, Table

Top Marketing Data Challenges [CHART]

Chart: Top Marketing Data Challenges

Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.

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August 20, 2018 By David Erickson
Filed Under: Analytics, Content Marketing Tagged With: Big Data, Chart, Data Visualization, Marketing Data, Statistics

Top Technologies For Improving The Customer Experience [CHART]

Technologies For Improving Customer Experience

A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.

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May 8, 2018 By David Erickson
Filed Under: Analytics, Artificial Intelligence, Augmented Reality, Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, User Experience, Virtual Reality Tagged With: Big Data, Blockchain, Chart, Customer Experience, CX, Data Analytics, Data Lakes, Internet Of Things, Machine Learning, Mobile Apps, Sensors, Statistics, UX

General Data Protection Regulation Concerns [CHART]

Chart: General Data Protection Regulation Concerns

The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.

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April 10, 2018 By David Erickson
Filed Under: Consumer Behavior, International, Online Behavior Tagged With: Big Data, Chart, Consumer Rights, Data Security, GDPR, Marketing Technology, Privacy, Statistics

GDPR Readiness [INFOGRAPHIC]

Infographic: GDPR Readiness

This infographic illustrates the history of GDPR (General Data Protection Regulations), its goals, and provides a road map to compliance. 

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April 7, 2018 By David Erickson
Filed Under: Consumer Behavior, Online Behavior Tagged With: Big Data, Data Rights, European Union, GDPR, Infographic, Privacy, Privacy Rights, Regulation, Security, Statistics

Digital Marketing Reassessment [INFOGRAPHIC]

Infographic: Digital Marketing Reassessment

This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning. 

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March 31, 2018 By David Erickson
Filed Under: Analytics, B2B Marketing, Consumer Attitudes, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications, Web Development Tagged With: B2C Marketing, Big Data, Digital Marketing, Facebook, Infographic, Instagram, LinkedIn, Marketing Attribution, Mobile Apps, Mobile Development, Mobile Social, Pinterest, Privacy, Security, Snapchat, Statistics, Trust, Twitter, Whatsapp, YouTube

Marketers’ Attitudes Toward AI [INFOGRAPHIC]

Infographic: Marketers' Attitudes Toward Artificial Intelligence

Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.

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February 10, 2018 By David Erickson
Filed Under: Artificial Intelligence, Consumer Attitudes, Consumer Behavior Tagged With: Big Data, Buzzwords, Infographic, Omnichannel, Personalization, Real-Time Marketing, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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