Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.
Big Data Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.
Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
The job market in the U.S. is brimming right now with fresh and exciting opportunities for professionals in a range of emerging roles.
Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
Marketers are in the process of implementing personalization strategies at their organizations.