Big Data Statistics & Trends

e-Strategy Trends’ continually updated collection of trends and statistics about Big Data for marketing, public relations, advertising and strategic communications professionals.

General Data Protection Regulation Concerns [CHART]

The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.

GDPR Readiness [INFOGRAPHIC]

This infographic illustrates the history of GDPR (General Data Protection Regulations), its goals, and provides a road map to compliance.

Digital Marketing Reassessment [INFOGRAPHIC]

This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.

Marketers’ Attitudes Toward AI [INFOGRAPHIC]

Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.

Global Consumer Data Privacy Concerns [CHART]

Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.

2018 Online Marketing Trends [INFOGRAPIC]

This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.