Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.
73% of regular American wine consumers were Facebook users.
Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Entertainment-related companies are the most popular to follow on social networks.