Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.
Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.
Some 30% of socially active brands have an Instagram profile as of March 2014.