The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Self-reported alcoholic consumption is far higher among Americans from high-income households than lower-income households.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Facebook accounted for 81% of content shared to social networks.
Some 84% of global online consumers aged 16 and older report sharing content online.
Budweiser has a 7.6% share of the $100 billion U.S. beer market, down from 10% five years ago, and 14.4% a decade ago.
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.