A/B testing is still a top method used among client-side marketers to improve conversion rates.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.