Nearly three out of five US online buyers said they had noticed ads for products they looked up on other sites.
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
The vast majority of marketers surveyed believe that behavioral marketing can boost their performance in a range of areas, most notably in return on investment, revenue attributable to marketing activities, and customer satisfaction and loyalty.
Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
65% of B2B marketers are using targeted email messaging.
via emarketer.com A February 2012 survey by YouGov, an online public opinion and consumer behavior firm in the UK, found that 18% of internet users surveyed in the country did not mind being served ads based on data culled from their social media profiles and activities. Read the rest at eMarketer. Rate this post