Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Although aspects of proximity marketing have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.
The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.
The use of geotargeted mobile display advertising is on the rise, as are campaign results.