Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
60% of American adults drink alcohol at least occasionally.
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.
This infographic by Easy Finance compiles numbers about Americans’ Fourth of July celebrations, especially their economic impact.