These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
This infographic by Creatage illustrates the online behavior of women.