Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.
Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.
Amazon was the preferred online destination for beauty and personal care products for a plurality of buyers, but Sephora.com was not far behind, with a respectable 18% share. Read the rest at eMarketer. Favorite eTailers For Personal Care & Beauty Products [CHART]Rate this post
Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best price (90%). Interestingly, online buyers indicated that receiving free samples and reading product […]
Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel […]