Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population.
41% of respondents said that mobile apps improved the March Madness experience.
Just over half of US smartphone and tablet users planned to check mobile apps during the workday to keep track of March Madness.
Forbes broke down the social media universe of the 50 most valuable professional sports teams in the world.
25% of sports fans use social media to follow leagues, teams and players online.