Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online.
24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.
This infographic from Wasp looks at the history of the barcode.
2D barcodes now make up 76% of all codes processed by ScanLife, which correlates to the abundance of QR Codes in today’s marketing landscape.
Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.
The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012.
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.