Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
On average, only 45% of digital marketers integrate any two channels.
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.