Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
74% were not familiar with the campaign supporting AdChoices brand awareness.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
On average, only 45% of digital marketers integrate any two channels.
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.