Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.