The restaurant and computer industries enjoy the best net perception among US adults.
The travel and hospitality industry leads spending on the Internet of Things technology.
Just 37% of Americans have a positive view of the advertising and public relations industry.
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.
The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.