More than half of respondents from both sectors thought the promise of Big Data was overhyped.
Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.
79% of Americans believe that the technology industry has a positive reputation.
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers.
60% of US credit union members thought their bank was doing a great job at providing innovative technology.
Bank customers listed as their most important tasks checking account balances, getting directions/store hours, and logging into accounts.
85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions.