Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Mobile banking ranked as the third most-used bank feature among respondents, at 45%.
For the first time in 2016, eMarketer expects the majority (51.2%) of adult mobile phone users in the US to use mobile banking.
Publix enjoys the best customer experience rating of 293 companies measured.