Most content marketing aims to drive pre- and post-sales activity.
Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site.
Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there.
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network.
Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%.
Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%).
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.