This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%.
Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%).
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.
US B2C eCommerce Sales, 2010-2016 [CHART]Rate this post via emarketer.com eMarketer predicts US B2C ecommerce sales will total $343.4 billion by the end of this year, up 13.8% from 2011. Beyond 2012, annual growth rates will decline by about 1 percentage point each year as the US online population nears full penetration and the US […]
Average B2C eCommerce Spending Per User, 2006-2012 [CHART]Rate this post via emarketer.com Since 2009, the average amount US internet users spent annually shopping online has increased roughly $100 per year. This year, GroupM projects the average US internet user will spend $1,042 on ecommerce, with those in Canada trailing slightly, at $1,009 on average. Read […]