US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.
eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.
In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.
Business-to-consumer eCommerce sales, including mobile and travel, reached €22.3 billion ($29.73 billion) in 2013.
Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.
In 2013, travel totaled 34.1% of the nearly $400 billion US eCommerce market.
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
A growing share of B2C marketers’ email opens are occurring on tablets.
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.
Presented with a list of 6 objectives, a leading 41% of B2B respondents chose lead generation as their top goal.