According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
A growing share of B2C marketers’ email opens are occurring on tablets.
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.
Presented with a list of 6 objectives, a leading 41% of B2B respondents chose lead generation as their top goal.
23% of B2C marketers—a significant number—were unsure how much of their total budget was allocated to the practice of content marketing.
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
In August 2013, social ad spending accounted for an average of about 6.6% of marketer budgets.
In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%.
Almost 9 in 10 B2C marketers believe they could do a better job at customer engagement with access to more comprehensive data sources; only a minority have a clear understanding of their customers.
Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.