Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
B2B marketers trail their B2C counterparts in total marketing budget.
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
Open rates are pretty steady for B2B, hovering around 30%.
B2C brands are active on an average of 7.5 social platforms of 17 examined.
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.
eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.
In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.