Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
B2B marketers trail their B2C counterparts in total marketing budget.
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
Open rates are pretty steady for B2B, hovering around 30%.
B2C brands are active on an average of 7.5 social platforms of 17 examined.
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.