Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
B2B marketers trail their B2C counterparts in total marketing budget.
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.