Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.