The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.
The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.
In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time.
Among those businesses that cite social media among their most effective marketing tools, Facebook still rules the day, even for B2Bs.
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.
eMarketer predicts that Spanish eCommerce will increase from $15.64 billion in 2011 to $18.57 billion in 2012, a growth of 18.8%.
Italian eCommerce sales climbed more than 32% in 2011 and is expected to grow 25.5% in 2012.
72.9% of companies said they expected their overall social media budget to increase over the next year.
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
B2B & B2C Global Social Monitoring For Customer Service [CHART]Rate this post via emarketer.com In January 2012, customer experience management software company Satmetrix surveyed over 1,000 B2B and B2C companies worldwide and found that more than half of B2C companies (53%) both tracked mentions and followed up on them, while an additional 25% only tracked […]