B2B

Small Business Owners’ Technology Priorities [CHART]

via emarketer.com Small-business owners’ proclivity for mobile devices such as laptops and smartphones could prove valuable for B2B marketers looking to connect with this audience. Inc. Magazine and Cargo found the vast majority (91%) of US small-business owners placed importance on wireless communications and smartphones for their business—a likely indicator of their vital daily use.…

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Small Business Owners Attitudes Toward Marketing Targeted At Them [CHART]

via emarketer.com In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Along similar lines, 45% said companies made little effort to understand their business and 43% said B2B marketers did not understand their individual needs as small-business owners. Read…

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LinkedIn Kicks Twitter & Facebook For B2B Conversions [CHART]

via marketingprofs.com In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That’s four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%). Read the rest at MarketingProfs. Rate this post

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Email Drives Virtual Event Registration [CHART]

via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only 23% have heard about a virtual event through…

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Reasons To Produce Virtual Events [CHART]

via marketingcharts.com Almost nine in 10 (88%) virtual event producers say extending reach was a contributing factor to their decision to produce a virtual event. The similar answer of having an audience that couldn’t travel to a physical event closely followed (84%). Other popular responses included having activities that didn’t require or warrant a physical…

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Latest & Greatest Drives Virtual Exhibit Attendance [CHART]

via marketingcharts.com When asked for main motivations in visiting the exhibit halls of in-person events (more than one answer allowed), the highest percentage of respondents (55%) said seeing what’s new will motivate them. This was about 22% higher than the 45% of respondents who said seeing a demo or product will motivate them. These were…

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Virtual Event Attendance Incentives [CHART]

via marketingcharts.com An overwhelming 97% of event marketers and professionals say compelling content is an important factor in determining whether a virtual event will be worthwhile to attend, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge Institute (VEI). Data from “Business…

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Virtual Events By Type [CHART]

via marketingcharts.com Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 50% of virtual event attendees surveyed said they have attended a virtual trade show. Virtual trade shows have a comfortable margin…

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