Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation.
The US was the top country, with more than 6.8 million small-business professionals. The UK and India were the next most popular countries, with 1.06 million and 1.01 million professionals.
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
72.9% of companies said they expected their overall social media budget to increase over the next year.
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.